Fashion Week reinvented

The spread of COVID-19 has inspired SA Fashion Week to change how they do things.

They have to heeded the call by President Cyril Ramaphosa prohibiting mass events/gatherings of 100+ people.

Lucilla Booyzen, CEO South African Fashion Week, says they are swiftly moving to their plan B for the upcoming Spring/Summer 2020 showcase.

“A climate-friendly, green-friendly, COVID-19 respectful, digital-only SA Fashion Week. It is bold, it is smart and it is a first. We had been wanting to push change and the agenda. This was the push we needed. COVID-19 has paved the way for something rather beautiful and unique to happen,” wrote Booyzen on their Instagram account. She said their designer’s stories will be told in a refreshing and relevant way.

“And our sponsors and other stakeholders will be part of a bigger, global audience. This is our 23rd SA Fashion Week. We believe it will be our most important.”

The SA Fashion Week was initiated in 1997 – it is the continent’s only business-to-business marketing platform for fashion, footwear, accessories and jewellery where designers may biannually launch their seasonal collections to the media, buyers and their clients.


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