Tourism Month is an essential celebration that not only promotes domestic travel but also showcases our country’s rich and diverse tourism offerings, underscoring the vital role this sector plays in driving economic growth and community development.
By participating in Tourism Month, we can foster a greater appreciation for our local attractions and support jobs in our communities, ultimately benefiting everyone.
The month also allows us to showcase the spectacular tourist attractions that our beautiful province has to offer.
Increased tourism also fosters international connections, enhancing a country’s global profile while encouraging trade and investment.
Improved relationships can lead to collaboration in various sectors, further bolstering economic prospects.
The economic spin-offs of tourism are extensive, affecting multiple facets of a region’s economy. By investing in this sector, regions not only stimulate growth and create jobs but also enhance cultural and environmental stewardship.
As the world continues to recover from the impacts of global disruptions such as COVID-19 and wars, tourism can play a pivotal role in shaping resilient economies for the future.
Tourism is a powerful engine for economic growth, with wide-ranging benefits that extend beyond direct spending by visitors.
The sector is one of the 10 high-priority growth sectors in Gauteng, for example.
The province accounts for more than 44% (3.9 million) of international arrivals into the country and generates more than R42 billion annually in terms of foreign tourism revenue and just over R18 billion in domestic spend, making it a lead player in the sector.
Tourism also contributes just under 4% towards Gauteng’s GDP, and it accounts for more than 800 000 formal jobs and a million more in the visitor economy value chain.
Tourists are spoilt for choice in Gauteng, an entertainment playground that offers world-class restaurants and shopping malls offering international designer wares alongside locally produced fashions — an ideal destination to pick up some proudly South African haute couture.
Gauteng, the economic heart of South Africa, is a dynamic province brimming with energy and culture.
It is home to Johannesburg, a city rich in history and innovation, where you can explore the Apartheid Museum, stroll through the vibrant Mabo¬neng art district, or enjoy the bustling markets and nightlife.
Just a short drive away is Tshwane, known for its beautiful gardens and historical landmarks such as the Union Buildings and the Voortrekker Monument.
Gauteng also offers a taste of nature with the Cradle of Humanity, a Unesco World Heritage site nestled in the heart of the Magaliesberg Biosphere Reserve. The jewel in the evolutionary crown tells a story of how and when mankind came to be.
Gauteng is also home to the Dinokeng Game Reserve, the only Big Five reserve in the province.
Located in Tshwane, Dinokeng Game Reserve is poised to become a model for future conservation efforts and affords visitors wildlife adventure without having to travel far from the city.
Whether you’re looking for cultural experiences, thrilling entertainment, or outdoor adventures, Gauteng has something for everyone.
Come discover the spirit of this remarkable province.
• Ntshangase is a communicator in the office of the Gauteng premier
