House DJ Kotin has slammed event organisers for preferring to procure the services of social media influencers and the so-called slays queens over qualified and experienced DJs.
Slay queen is a derogatory term used to describe a beautiful woman who habitually chases men for cash. The term is also used to describe outgoing, successful, ambitious and independent women.
DJ Kotin said it is a fallacy for event organisers to think that influencers and slays queens would convert their social media following into revenue.
Born Mduduzi Zikode, he told Sunday World that it is no longer about talent but more about the influence that a person has on social media.
A disturbing trend
“Social media influencers have dented the music industry. It’s a very disturbing trend,” said DJ Kotin.
“I feel like the company or the event organiser who acquires services from influencers in a form of deejaying or presenting thinks they can convert one’s followers into revenue, but unfortunately it is not happening.
“These days, most of our radios content is boring due to hosts who are influencers and don’t know what they’re doing, because they were planted there.”
He was speaking after his social media post lambasting and accusing influencers and slay queens of rendering the music scene useless.
“First it was radio which experienced a great influx of influencers, and the trend seemed to grow as radio management would go for celebrities over real radio jocks.
“Now the trend has shifted to the music industry. This thing about influencers is a serious pandemic to the entertainment scene.”
DJ Kotin is popularly known for his single Hello, which features Big Nuz and Mr Thela.
A few months ago, legendary actor Jerry Mofokeng aired his concerns during an award ceremony, saying influencers tend to be treated special over talented actors on set.
