Rubicon founder believes in timeless classics rather than trends

During South African Fashion Week, many designers unveiled their latest designs and collections for the spring and summer seasons.

Rubicon’s lead designer also joined other designers to showcase her newest collection, designed to infuse relaxation, sophistication, and elegance into the fashion landscape.

Rubicon has sparked considerable excitement within the fashion world.


Celebrating South African glamour, the fashion brand’s classic capsule collection delivered sophistication and flair at this season’s showcase.

Ethereal and practical collection

Rubicon’s founder and lead designer, Hangwani Nengovhela, brought to life a collection that was both ethereal and practical. 

Inspired by the African safari landscape, Nengovhela drew inspiration from the brand’s past silhouettes, colours, and artform, adding elements of glamour from the brand’s two-decade long rich history.

Nengovhela is frequently asked to predict the new season’s trends, and to that, she smiles and shakes her head.

“I don’t believe in trends; I believe in classics,” she shared.

“I believe that if there is to be a trend for the season, it is to make the ‘old’ new again while giving a modern twist to traditional silhouettes, fabrics, and style.”


Rubicon’s collection get the nod
Rubicon’s new collection included a range of ready-to-wear, designer-quality garments with a nod to the brand’s past design aesthetic.

This means safari prints, earthy colours, as well as bold colour tones that will suit any skin tone or body type.

Coupled with exquisite, unique jewellery pieces from Jenna Clifford, the collection was well-received, getting a nod from not just the local fashion elite but global approval as well.

“We were very excited to present our latest collection and participate in SA Fashion Week once more this season,” said Nengovhela.

South Africa’s fashion elite, who were present, warmly embraced the collection.

Also Read: Fashion brand Rubicon partners with Jenna Clifford

House of Rubicon debuts latest couture collection at SAFW 23

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