Sthembele Njobo

Nominee's Province:
Gauteng

Age:
32

Project Name/Description:
Naugh Media Communications

More info:
http://www.linkedin.com/in/publicist-sthembele-njobo-64275b7a

In May 2016, after a year of struggling to find work, Sthembele Njobo, 32, founded a technology-driven public relations company to help small businesses and independent artists in Kathorus, east of Johannesburg, maximise their online visibility.  Naugh Media Communications (NMC) offers data-driven social media results with an internal media house. It also offers digital public relations strategy, content creation, copywriting for local search engine optimisation (SEO), paid ad campaigns, media training, brand photography and video SEO and crisis management. He believes search engine optimisation guarantees business success. “When customers search for products or services you offer, you need to rank high,” says Njobo. “Google’s search algorithm is the gatekeeper standing between you and your customers, so you need to impress Google first.” Njobo also mentors creative entrepreneurs through a recreation space he set up at home in Palm Ridge during the Covid-19 shutdown. “I’ve been receiving mentorship from various people. In return I’m passing that knowledge to those in the creative space around me,” he says. “Entrepreneurship is a lonely space. I empower young people to embrace mental fitness. I promote proper breathing techniques through mediation, an organic way of coping with depression.”