Ratiba Mohale
Nominee's Province:
Limpopo
Age:
29
Project Name/Description:
Senior Digital Account Executive – Bloom Marketing
Ratiba Mohale is a creative, digital marketer, speaker and leadership podcaster. Within two years of joining Bloom Marketing, Mohale was promoted to the role of senior digital account executive, leading a team that focuses on various aspects of digital marketing, including developing marketing strategies, providing creative direction, managing social media marketing efforts, and more. Despite holding a geology degree, Mohale continues to shine in the marketing space. One of his career milestones was when he spearheaded a digital marketing campaign for one of Africa’s largest energy conferences, a gig for which he got an award for being the most proactive exhibitor. “This achievement was a proud moment for our entire team, highlighting the impactful work we delivered for our client,” he shares. Mohale is also the branding and marketing strategist for TEDx Durban and sits on the board of the Centre of Academia, still responsible for the organisation’s communications. Although the South African creative economy has seen a significant boost internationally, Mohale says the local playing field is still skewed in favour of larger and white-owned agencies. “By providing more support and opportunities for smaller agencies, we can foster greater diversity and innovation within the industry. Ultimately, this will allow us to compete more effectively on the global stage and showcase the incredible talent that South Africa has to offer,” he states, adding: “Red tape and bureaucratic hurdles can hamper the growth of smaller agencies, limiting their opportunities to compete and thrive.”
