Dimhimah Morobe
Nominee's Province:
Free State
Project Name/Description:
DM Premium Watches, CEO
At just 38 years old, Dimhimah Morobe has made a significant impact on the jewellery industry by establishing her own business, DM Premium Watches, which specialises in manufacturing investment watches and wrist leather accessories.
Morobe’s journey into entrepreneurship began after she completed her IT qualification and secured an internship in England in 2007. It was during this time that her interest in business was sparked. While in England, she also gained valuable experience working for the airport retail division in Manchester, where she provided customer service solutions.
Originally from Bloemfontein, Morobe further honed her skills by working for jewellers, where she provided management solutions. Her training in horology, the art of making watches, allowed her to learn how to assemble a watch and create pieces that hold sentimental value for clients by incorporating gemstones.
Morobe proudly considers herself a retail guru, as she not only excels in her own business but also supports other entrepreneurs who wish to enter the value chain market. She achieves this by hosting the Doekafella Business Network, an annual event she founded to assist aspiring entrepreneurs.
Another key moment that fuelled her passion for the jewellery sector was in 2014 when she worked as the Free State branch manager for the South African Gold Coin Exchange. During this time, she gained experience in wealth management, which she later combined with her jewellery expertise to create investment products through watches. This combination of skills and experiences led to the birth of DM Premium Watches in 2019.
