Laduma Ngxokolo, founder and creative director of fashion house MaXhosa, is extending his brand into a broader vision of home decor.
Ngxokolo has collaborated with alcohol brand Tanqueray to fuse craftsmanship and an iconic design.
This innovative partnership sees the reimagining of the beloved COPA glass, a “baloon” glass mostly loved by gin consumers.
The iconic COPA glass revamped
The glass is a symbol of nostalgia for South African gin lovers, blending tradition with contemporary flair.
Ngxokolo, known for his avant garde approach to fashion, brings his distinctive touch to the design landscape through the lens of the COPA glass.
He draws inspiration from the rich tapestry of South African culture.
With that he seamlessly weaves elements of tradition into a modern masterpiece that encapsulates the spirit of celebration.
The globally renowned designer will be designing two iterations of the Tanqueray COPA.
The COPA glass, originally a vessel for toasting achievements and special events, now transforms into a work of art that transcends hosting as a style signature.
Ngxokolo’s artistic vision breathes new life into this cherished symbol, making it a must-have for collectors and enthusiasts alike.
The partnership doesn’t stop at the glass. It will extend to a broader vision of home décor for the MaXhosa brand.
Fashion meets home decor
As the boundaries between fashion and interior design blur, leading fashion brands are embracing the world of home aesthetics.
Ngxokolo’s foray into redefining the COPA glass reflects this trend, showcasing how fashion can seamlessly pivot to enhance the ambiance of our homes.
“I found immense inspiration in collaborating with Tanqueray to design the Copa Glass,” said Ngxokolo.
“Weaving the artistry of our identity into the elegance of glassware has been a creative journey.
“[It’s a journey] that beautifully marries craftsmanship and innovation, making every sip an exquisite experience,”
The Tanqueray x MaXhosa COPA glass will be available at all major retailers nationwide from November 22.
The limited edition pieces will undoubtedly become a centerpiece for gatherings.
It will also be a conversation starter and a unique expression of style and culture inside your home.
Khanyisa Ntshuntshe, senior brand manager at Diageo said: “Collaborating with Laduma on this project has been an exhilarating experience.
“It’s about more than just a glass; it’s about creating an object that holds cultural significance and brings people together.
“We wanted to infuse the spirit of MaXhosa into a piece that can be cherished in moments of celebration.”