The Miss South Africa organisation plans to alter the meaning of beauty pageants as the brand undergoes a dramatic change under the COVID-19 pandemic.
Rebranding includes the launch of a new logo with the tagline: Face Your Power. Embrace Your Future.
Stephanie Weil, CEO of the Miss South Africa Organisation said “COVID–19 and the effects of lockdown have challenged the organisation in many ways, but we have used this time as a tool to think outside of the box and be as innovative as possible. We can confirm there will be a Miss SA 2020. We are excited about showcasing the new format and will make announcements on this very soon. We are fortunate that we started the online process in 2019 and intend to bring this to the forefront of what we are going to do this year.”
According to the organisation this is no different to applying for a job interview.
“Our contestants will not be just trained as pageant contestants, but also upskilled and shaped into champions for women’s rights, thought leaders, brand ambassadors and savvy career women with the tools to fulfil their chosen destiny. The pageant is the interview. The job starts when she wins. There is no other platform that elevates a young woman so quickly and with such an obvious trajectory to success,” said Weil.
2019 saw Miss South Africa, under its new management , change the criteria with its “most diverse” line-up of contestants in the history of the pageant, with the eventual winner, Zozibini Tunzi winning the title as well as the Miss Universe title.
Weil said the organisation aims to be a 365-day empowerment bootcamp and with the COVID-19 Lockdown they are equipping talented, driven young women to find both their purpose and their best selves through four pillars: empowerment, duty, championship and beauty.
