Only 4 000 tickets were sold for a music concert which cost the City of Tshwane R65-million and listed Nicki Minaj as the headline act.
The controversial Dinokeng TribeOne music concert was scheduled to take place in Cullinan, Pretoria in September 2014.
However, the music concert was cancelled two weeks before the bash date due to a number of reasons including poor state of readiness.
According to a KPMG report that has been kept under wraps since its release in August 2017, the organisers failed to sell 30 000 tickets which were required to make a profit.
The report resurfaced last week when the DA announced that it would ask to table it in council for discussions, and that action be taken against people implicated in the matter.
In the report, which has been shared on the party’s website, KPMG states that of the 4 000 tickets, only 318 were sold through Computicket.
“We were able to confirm that 318 of those tickets were sold by Computicket in the amount of R183 910,” reads the report.
“We understand that a minimum sale of 30 000 tickets were required to prevent a shortfall in funds.”
The Dinokeng TribeOne Festival was organized by the city, Sony Music Entertainment South Africa and its partner Rockstar 4000.
The report states that following a failure to sell tickets, the organisers went on to ask the city to give them a further R20-million in order to secure acts for the festival.
“We noted that, as a result of the low ticket sales, the Management Company JV subsequently requested a further R20-million contribution from CoT [City of Tshwane] on 3 September 2014, a request we understand to be rejected by CoT.”
It was also revealed that Management Company JV failed to pay a number of artists and services providers.
The reasons for the failure of the music concert, according to the report, include time management regarding the implementation of certain aspects of the project, which was pitched to the city by Sony Music Entertainment in 2013.
The concept was approved by the mayoral committee on May 8 2013 with an approved budget of R65-million for three years.
It is not clear what the city stood to benefit from the music concert, with the report suggesting that global brand exposure for the city, an increase in the number of international and local travelers to the city, and infrastructure were some of the said benefits.
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