Flamboyant designer, David Tlale, has joined the online lockdown trend and is set to host his first online fashion show this evening.
The House of David Tlale said the new sustainability-friendly and COVID-19 compliant Autumn/Winter launch will have a digital agenda of content, including a fashion showcase and brand collaborations.
The pre-recorded virtual fashion showcase serves as a call-to-action for the local Clothing and Textile Industry and the fashion community at large to help amplify and bring awareness to business sustainability in South Africa, and encourage adherence to the set national lockdown regulations.
“We are launching this collection to the world, to bring hope and a brighter side of life, as the old saying goes… “When you Look Good, you Feel Good” so, let’s dress up and overcome “FEAR” and know that this pandemic will pass, and we will come out shining,” said Tlale.
He has teamed up with Boschendal Wines and Avon South Africa to digitally showcase the latest Autumn/Winter 2020/21 Collection titled, “Classica Icons”.
“The David Tlale online fashion show is a game-changer that breaks new ground in the world of fashion. It enables all of us to leverage the ubiquity of technology and online platforms while ensuring that we maintain a semblance of normality, safeguard business continuity and offer hope about the future during this uncertain time,” said Mafahle Mareletse, Managing Director for Avon Turkey, Middle East and Africa.
Fashionistas are invited to watch the streamed show at 7.15pm on www.davidtlale.com, Avon’s digital platforms and across all David Tlale social media platforms.
