Johannesburg -South Africa’s YouTubers have officially jumped on the bandwagon of documenting their Christmas preparations with a twist in what is called a Vlogmas.
According to Resource Magazine Online, Vlogmas is a yearly tradition in which vloggers of the YouTube community gear up for Christmas by posting a video each day of December.
“Similar to Veda [Vlog Every Day in April] and Vlogtober, this vlogging tradition has a Christmas spin to it, with vloggers eager to get their viewers in the holiday spirit. They make it their mission to post a video for all 24 days leading up to Christmas,” said the publication.
Vlogmas started in December 2011 and was the brainchild of YouTuber Ingrid Nilsen.
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Since its inception, the likes of Mihlali Ndamase, Buli Makhubo and Kay Ngonyama have all shared their Vlogmas.
“I am super excited. This is the challenge I kind of set for myself this year. Last year, I told myself that I would never do it again because I was so burnt out and tired,” said Kay Ngonyama, who recently reached 100 000 subscribers.
“But this year I am motivated.”
Ngonyama has successfully documented 18 days of her Vlogmas content, including her trip to Dubai, and friends’ thanksgiving celebration featuring actress and fellow YouTuber Jessica Nkosi.
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Co-owner of popular Mpumalanga hangout spot Bhubesi Lifestyle and local designer for Ericomusa, Lee Khuzwayo, said though she was fairly new to the platform she would consider Vlogmas next year.
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“I’m a fairly new You- Tuber, so when the festive season approached and also considering the sudden growth of my channel, I felt the need to join in this trend of Vlogmas not fully understanding what it meant.
“When I discovered that it’s actually a daily thing, I decided to not participate. “I felt the quality of my content would be highly compromised and I can’t have that. “So, I’ve been working in my own pace, posting more often than I normally would to kind of make up for not being a part of the trend,” explained Khuzwayo. Khuzwayo does, however, agree that Vlogmas boosts one’s online following.
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“I can definitely say it does. This isn’t based on my channel, but it is based on other South African You- Tubers who I like and follow.
“They’ve commit ted themselves so much and it shows. Their channels have grown a lot and so has their engagement. People really seem to enjoy Vlogmas. “So, I might consider doing it next year, with much research and proper planning of course,” said Khuzwayo.
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