South African consumers are showing sustained signs of financial strain at the tills, and are increasingly choosing cheaper store-branded products when stocking up.
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- South African consumers are experiencing ongoing financial difficulties.
- Shoppers are increasingly opting for more affordable store-branded products.
- This trend reflects efforts to manage tighter household budgets.
- The shift is evident during routine grocery shopping.
- The full story is available in the Sunday World e-edition.
