Premium beer Castle Lite will light up Johannesburg when it hosts a massive send-off party for Grammy award winner Black Coffee.
Black Coffee will be headlining the Madison Square Garden music show in New York in October.
Because many people will not be able to see Black Coffee strutting out his stuff in New York, Castle Lite has found a solution through which South African can be part of the show.
With the two brands at the intersection of South African excellence connecting over
mutual history in the making, Castle Lite and Black Coffee will be collaborating to provide 1 000 fans an ultimate experience, and a true South African-style send-off.
With no tickets up for sale, fans are encouraged to keep an eye out on the brand’s social media pages to stand a chance to secure a spot at the send-off over the next two weeks.
Castle Lite brand director Colleen Duvenage said they thought they could either send just few South Africans to New York, or be more inclusive and open up an unforgettable experience to over 1 000 fans.
“Over nearly two decades in the music industry, the Grammy award-winning DJ has broken barriers and set the bar as the country’s most globally recognized musical act,” said Duvenage.
“Now, in just a matter of weeks, Black Coffee is set to create even more history as he becomes the first-ever African DJ and the first South African artist to perform at the iconic Madison Square Gardens.”
The 47-year-old will be playing alongside other renowned artists to be announced over the next few weeks.
Since making the announcement back in March, the world has been waiting with bated breath to see what the talented disk jockey has in store, as he gears up for this moment in history.
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