Comedian and content creator Donovan Goliath, who is hosting this year’s DStv Content Creator Awards on Saturday evening, has shared how he keeps his head above water in the industry.
After bagging an award last year, Goliath said he is a bit nervous, but excited at the same time to be hosting the awards.
“You are performing in front of a room of some of the most talented, creative, and mostly entertaining people in the country, so I have to bring my A-game,” said Goliath.
He said his content creation journey always starts with a funny thought or idea that gets fleshed out on paper for a while.
“Once I have unpacked it and believe it will be funny enough, I will record it and make the necessary edits and final tweaks. I definitely use my stand-up comedy knowledge to create content that is more interesting while combining them with witty visuals.”
Goliath said he hopes to see a lot of the new, young creators given a seat at the table – especially when it comes to advertising and marketing.
“I feel like we are sharing the same stories and stereotypes recycled over and over. But to have people with different perspectives and different relatable insights coming through and sharing their thoughts would be really fantastic.”
He added that content creators who want to take their careers further should note that it will take time.
“When success does come, be prepared to handle that as people will be expecting a lot from you. You have to put the work in and you have to show up every single day. Authenticity is your friend here.”
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