A local fried chicken fast food franchise delivered yet another Brand Fame Moment as “Fryhard” fans at the Wanderers Stadium in Johannesburg witnessed an unbelievable scene at the third T20I Series match against India last week Thursday.
Pitch “invasion”
An unassuming fan interrupted play to grab a bucket of the franchise’s Original Recipe chicken from Protea players Rassie van der Dussen and Tony de Zorzi, just as they were getting ready to tuck into the finger lickin’ goodness.
South Africa’s favourite fried food brand partnered with comedian Rob van Vuuren. He left spectators in awe as he fearlessly stormed onto the grounds in a daring display of bravery and seized the iconic chicken bucket.
The atmosphere was electric as Van Vuuren, known for his supreme wit and boundless creativity, maneuvered around the field to avoid being apprehended. He captured the imagination of fans of both the game and the taste alike.
Brand Fame Moment
Grant Macpherson, the fried chicken franchise’s chief marketing officer, shared his thoughts on the T20I Brand Fame Moment and the exciting partnership with Van Vuuren, who has won the hearts of cricket lovers.
“While we could fully believe that Fryhard fans would do almost anything for the taste, this was a way for us to bring to life the love that South Africans have for the iconic fried chicken taste, in a fun and memorable way,” Macpherson said.
“As a long-standing partner, [our brand] is focused on delivering unforgettable and enchanting experiences for fans in stadium and at home during the T20I series, and have brought to life the Fryhard Fan campaign to celebrate this South African love affair of cricket and the iconic taste.
Added appeal to spectacle
“Working with Rob [Van Vuuren] was a perfect fit as he’s adored by many, and he is a Fryhard Fansunda himself [who] loves the [fried chicken] taste, which added to the authenticity and appeal of this spectacle that will forever be etched in the records of cricket history.”
Said Van Vuuren: “I was absolutely thrilled to be a part of this Brand Fame Moment at the brand’s T20 International series. It was an incredible opportunity to tap into my comedic talent to entertain and capture the imagination of Fry Hard fans like never before.”
