Not suited for the job, Boy?
Shwa thinks that with brand experts on their side, dull politicians like Boy Mamabolo can transform into charismatic, larger-than-life characters capable of captivating audiences with witty one-liners and perfectly timed comedic gestures.
By now Mamabolo would have earned a gig as the face of Our Perfect Wedding which he fully deserved for his flamboyant suit in parliament the other day.
If only he had his branding ducks in a row, losing the ANC’s MP salary would be a by-the-way moment.
After all, who better to help navigate the treacherous waters of public perception than a personal brand manager or consultant?
