In a shocking announcement made public on Thursday, South African music sensation Lady Zamar addressed rumours regarding her ties with Golden Child Records and its head, Mthokozisi Ngwenya, while formally confirming her sole representation.
The news, which was disseminated by her management team, has shocked the entertainment industry and ended months of speculation regarding her professional connections.
However, her recent statement reveals that she is the sole authorised business manager and representative for all professional engagements related to her brand.
Born Yamikani Janet Banda, Lady Zamar has become well-known thanks to her breakthrough hits, such as Love Is Blind and Collide.
Unfounded and misrepresented
“No one outside of those structures should be considered to form part of her team, and no one without a signed agreement or currently verified representative should convince you that they represent Lady Zamar,” said her management in a statement.
This action seems to directly respond to allegations made by Golden Child Records and Ngwenya, who have been linked to Lady Zamar in several professional contexts.
The statement also calls out false claims by certain individuals and sources, urging the public to verify any communication with the musician’s team.
Lady Zamar concedes that previous affiliations with affiliates like Golden Child Records might have led to misunderstandings, but she adamantly asserts that these are “unfounded and misrepresented”.
The singer’s team has now taken a hard stance, emphasising that only direct communication through her official channels, handled by Golden Child Records business manager@ladyzamar.co.za, should be trusted for bookings, interviews, or business engagements.
Move considered a bold step
This development comes amid ongoing tensions in the music industry, where artists often face challenges with management and representation.
Lady Zamar’s decision to clarify her position is considered a bold step to protect her brand’s integrity.
“This statement is issued to prevent further confusion and to protect the integrity of all current and future professional partnerships,” reads the statement.
Fans and industry insiders alike are buzzing about what this means for Lady Zamar’s future projects.
With her management now streamlined, the Monarch hitmaker seems poised to take full control of her career trajectory.
For now, her team has requested continued support, directing all media enquiries to Virgin Music Group’s Nicole Thomas and Gareth Wilson at IBEMusic.
