MultiChoice, South Africa’s leading entertainment company, has publicly distanced itself from controversial remarks made by popular podcaster MacGyver “Mac G” Mukwevho regarding media personality Minnie Dlamini.
The statements, which sparked widespread backlash on social media, were made during an episode of Mac G’s Podcast and Chill, a show that has gained notoriety for its unfiltered discussions.
Episode not aired on MultiChoice platforms
MultiChoice, which owns Channel O and Mzansi Magic, platforms that have previously and are currently in collaboration with Mac G, issued a statement clarifying that the episode in question has not aired on any of its channels. The commercial broadcaster has emphasised their commitment to upholding broadcasting standards.
Earlier this year the company announced that digital pioneers who have taken over streaming platforms and broken the internet have joined forces with Mzansi Magic and Mzansi Wethu for a collaboration.
In a statement to Sunday World, MultiChoice said: “MultiChoice is committed to upholding the standards of broadcasting in South Africa.
“All MultiChoice-owned or commissioned content that is scheduled to broadcast on our platforms, and all content that has aired, undergo an internal review process. This is done to ensure clearance by our editorial standards. Also compliance with the regulations set by the Independent Communications Authority of South Africa (ICASA) and the Broadcasting Complaints Commission of South Africa (BCCSA). The episode in question has not been aired on our platforms.”
Misogynistic, inappropriate remarks
The remarks, which many fans and commentators deemed misogynistic and inappropriate, triggered outrage. Calls for accountability from both Mac G and the platforms associated with him, flooded the internet.
Dlamini has not publicly and privately responded to the comments. However, her supporters have taken to social media to defend her. They accuse Mac G of perpetuating harmful stereotypes.
Mac G’s Podcast and Chill has built a massive following for its candid takes on various subjects. These include entertainment, politics, and social issues. But it has also faced criticism for crossing ethical lines.
While the podcast primarily streams on YouTube, its popularity has led to partnerships with MultiChoice-owned channels. Thus raising questions about the company’s oversight of content associated with its brand.
Mitigating reputational damage
MultiChoice’s swift response appears to be an effort to mitigate reputational damage amid growing public scrutiny. The company has faced similar controversies in the past, including backlash over reality TV content deemed offensive.
Sunday World made attempts to get hold of Dlamini, but her phone rang unanswered. She also ignored text messages sent to her at the time of publishing.
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