Thebe Magugu’s Spotify Fashion Forward playlist was brought to life through artists’ performances and folktales at NIROX Sculpture Park in Johannesburg.
Magugu uses music by South African artists to tell the stories that inspired his latest Folkloric collection.
The folktales were recreated by black-clad muses throughout the event and artist performances by Zoë Modiga, UkhoiKhoi and The Brother Moves On, which combined 21st-century sonic storytelling while paying homage to African customs and traditions.
“Across Africa, storytelling is key in highlighting and celebrating creative pursuits, whether it be through music, fashion or art,” said Spotify sub-Saharan MD Jocelyne Muhutu-Remy.
“Thebe Magugu’s ability to intersect music with fashion through storytelling is really inspiring.”
The evening programme was centred around four elements of air, water, earth and fire and the intersection of music and fashion was evident throughout the event, from the matching ponchos to the muses who walked among guests and the mythical choreographed piece that infused elements of folktales which opened the event.
The artists’ performances transported guests to the ancient storytelling around a fireplace, dating back to ancient times.
Magugu’s playlist is a collection of songs that have inspired him as both a designer and an African, and tells the story of his journey towards becoming one of the most celebrated South Africans in global fashion.
He joins international fashion designers and stylists including Yoon Ahn, Brandon Blackwood, Bobby Wesley, No Sesso, Zerina Akers and Misa Hylton who have all taken over the playlist in the past.
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