Do parties master the art of branding, campaigning in the digital era?

Johannesburg – South Africa is approaching the most contested local government elections of all time with more than 26-million registered voters.

More than 44% of voters are male, against 55% females. This time around, young people who were born in 2003 are eligible to vote.

Over 11.3-million of these registered voters are aged between 18 and 39 years.

This places a significant responsibility on political parties to find creating solutions to attract young people if they are to earn a substantial number of votes.

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