Hesper Cele
Youth in Business & Entrepreneurship
Nominee's Province:
Kwazulu-natal
Age:
30
Project Name/Description:
Hesper Media
Born and raised in Elephupheni, Ixopo in KwaZulu-Natal, Hesper Cele is a creative entrepreneur and the visionary behind Hesper Media—a digital agency that helps brands and individuals tell compelling, purpose-driven stories. Though he studied Environmental Sciences at the University of KwaZulu-Natal, Cele’s passion for media led him in a different direction. “I didn’t study media, but volunteering at church and with the university’s media department exposed me to storytelling. I started Hesper Media using my student allowance,” he shares. What began as a side hustle in 2019 soon grew into a fully-fledged digital content agency. Today, Hesper Media offers photography, video production, content strategy, graphic design, and live streaming services. Cele found his niche during the pandemic, helping entrepreneurs and organizations communicate effectively in an increasingly digital world. “Many of my peers were starting businesses but didn’t know how to present themselves online. I saw an opportunity to help them tell their stories clearly and confidently,” he explains. Since then, Hesper Media has worked with a range of clients—from start-ups and influencers to corporates and institutions like the University of KwaZulu-Natal. But beyond commercial work, Cele is committed to making a social impact. He mentors young creatives, especially women, and volunteers his skills through CRC Church Durban. At the core of his work is a deep-rooted Christian faith and the philosophy of Ubuntu. “Purpose, collaboration, and service are at the centre of everything I do. Media is more than visuals—it’s a tool for transformation,” he says. Looking ahead, Cele hopes to elevate authentic African storytelling on global platforms. “Our stories deserve to be told with honesty, excellence, and from our perspective,” he adds. With plans to expand across the continent, Hesper Media aims to connect Africa through creativity and meaningful content. Despite the challenges of switching careers and navigating entrepreneurship, Cele’s journey is marked by resilience and vision. “With God, a clear purpose, and a willingness to learn, anything is possible.” His message to aspiring creatives? “Start where you are. Use what you have. Don’t wait for perfect conditions—just begin.”
