Nataasha Mohamed Etty
Nominee's Province:
Gauteng
Project Name/Description:
Alpha and Omega Trading and Projects Primary Cooperative Limited, Founder and CEO
Nataasha Mohamed Etty subscribes to the belief that true leadership lies in uplifting others. She is a highly skilled entrepreneur who has successfully blended entrepreneurship with community development, resulting in the transformation of more than 500 women through business mentorship, training, and direct guidance to establish their businesses, thereby mitigating the rising levels of unemployment and other socio-economic challenges in Kliptown and Walkerville, townships in Gauteng Province. Her company, Alpha and Omega Trading and Projects Primary Cooperative Limited, also known as Alphaomegaco, was established as a small outreach program aimed at youth development and women's empowerment. It quickly advanced to a countrywide movement that empowers the underrepresented, particularly women and youth, to turn their ideas into income. Like many of her peers, Etty has been battling to secure business funding to grow her business, but that did not stop her from continuing to pursue her dream, nonetheless.
