Pioneer and businesswoman Portia Mngomezulu has made a huge contribution to the beauty and cosmetics industry.
Mngomezulu previously told Sunday World that she established her business Portia M in 2011 after giving birth to her first-born son.
She recently unveiled a make-up range under her cosmetics brand.
Speaking to Sunday World about the Portia M signature collection, she said she has partnered with retailer Clicks and Smudge.
She shared that she has chosen to venture into make-up because of her customers who have been asking for it.
“We pride ourselves as a brand that actually listens to customers. This is one of the brand extensions that they have asked for,” said Mngomezulu.
“As much as we are taking care of their skin, they also want to have Portia M make-up products.”
With her products being sold in 11 African countries including Botswana, Zimbabwe, Zambia, Tanzania, and Nigeria, among others, Mngomezulu said she wants her business to grow and be a whole house of cosmetics.
“We felt it was a good fit to release a make-up range since we already specialise in skin care,” she said.
People have different skin types and they react differently to make-up,” she said.
Partnership with Clicks intentional
Mngomezulu added that partnering with Clicks was intentional because the retailer has the right facilities to check if the make-up her business produces is of good quality.
“Through the science that they [Clicks] have invested in, we made sure that everything was tested and good for every skin type under the African sun.
“We want to always give our customers very high-quality products at a price that they can afford, and our make-up products are very affordable.”
She added that what makes her make-up products different than other brands is that Portia M understands skin.
“We have selected the right colors that are very popular for African people. I have personally put my signature looks and colors into the range.”
Mngomezulu recently hosted a high tea in Midrand where she invited women who are in business to learn from each other.
