From the days of “Don’t touch me on my studio” to this week’s “chairman’s conversation” with media maestro Given Mkhari, Mzansi has never run short of cringe-worthy moments.
Enter Discovery Group boss Adrian Gore – this week’s Moegoe of the Week.
When asked by the ancestor-venerating media chairman how proud Gore was about transformation, the man missed the memo on 30 years of democracy. With racial amnesia, he declared: “I think 80% of our company is non-white.” Eish!
Mkhari, ever the cultural custodian, reminded him that “non-white” is a colonial insult dressed in corporate tone.
To you, Gore: Imagine being called “non-black” in a black-owned economy. The word slipped – and so did the mask.



