Johannesburg – The 27th installment of the SA Music Awards (SAMAs) will be broadcast on 31 July 2021 on SABC1 at 8pm.
The red carpet will be broadcast on RGB at 19:30.
The SAMAs will be a high-energy virtual affair with electrifying performances from some of the nominees and segments featuring the finest talent in South Africa.
While the identity of the hosts is still a closely guarded secret, there is no doubt that they will add their star power and vitalise the proceedings to keep the show a thrill-a-minute and pacey production.
The presenters who will be handing out the trophies are a cross-section of entertainers, celebrities, radio personalities and icons of the nation.
More than 40 gongs will be handed out on the night including the newly unveiled Best Amapiano Album, Best Gqom Album and Best Kwaito Album.
History will be made when the first-ever public-voted Artist of the Year award will be presented. Other categories voted for by the public are Record of the Year and Music Video of the Year.
The competitive top 5 categories: Album of the Year, Sofnfree Female Artist of the Year, Male Artist of the Year, White Star Newcomer of the Year and Duo/Group of the Year are also keenly watched.
RiSA CEO Nhlanhla Sibisi said: “We are delighted that the SAMAs have returned to SABC1 and we promise a show befitting the calibre of musicians nominated this year. Against all odds and the challenges of Covid-19 lockdown we have managed to curate a memorable one-night extravaganza experience that will be entertaining and keep our loyal audiences on the edge of their seats. July 31st is a date.”
The excitement for #SAMA27 is at an all-time high. Make your voice heard and vote for you Record of the Year so that your fav can win!
Full list of nominees here: https://t.co/NeitZtzwp9
Dial *120*49495# & select the number that matches with your nominee of choice.#REDEFINE pic.twitter.com/VSZgagHA4G
— The SA Music Awards (@TheSAMAs) July 6, 2021
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