Nomsa Chabeli has been appointed SABC Group CEO (GCEO), the public broadcaster announced in a statement on Monday morning.
The seasoned marketer takes over from Madoda Mxakwe whose five-year tenure came to an end on June 30.
Chabeli comes in after the SABC experienced a dip in revenue for the 2021/22 financial year, which declined by 7.9% compared with the previous financial year.
The decline in revenue saw the public broadcaster recording a net loss of R1.13-billion.
Board welcomes Chabeli
The SABC board of directors has welcomed Chabeli and the organisation looks forward to achieving new milestones under her leadership.
The board said it has confidence in Chabeli’s ability to drive revenue generation, strategic growth, innovation and uphold the values that have defined the broadcaster’s legacy.
“In this pivotal role, Ms Chabeli will spearhead the strategic vision and operational excellence across the entire SABC group,” reads the statement.
“This appointment reflects SABC’s commitment to maintaining excellence in broadcasting and meeting the evolving needs of its diverse audience.”
Chabeli said she is honored and excited to join the SABC as its new group CEO.
“This organisation holds a rich legacy of public service through broadcasting, and I am committed to advancing its mission and intensifying efforts to significantly improve revenue generation and lay the foundation for enduring success,” said Chabeli.
Chabeli, who is currently completing a Masters in Digital Business at Wits Business School, said the SABC will make sure that content continues to inspire audiences.
“Faced with the challenges of a rapidly evolving digital landscape, together we will embrace innovation, foster meaningful connections and ensure that our content continues to inspire, inform and resonate with diverse audiences in this dynamic media landscape,” she said.
Career highlights
Chabeli’s rich resume shows that she has been in marketing for over two decades, which means that she has amassed a wealth of experience from diverse organisations including MT and MultiChoice, where she was the marketing director of SuperSport and subsequently the DStv portfolio.
She has served at SAB, Brand South Africa, GCIS (Government Communication and Information System) and Edcon.
Some of her career highlights include leading the marketing and communications strategy for the 2010 World Cup bid that resulted in South Africa’s confirmation as the host country, marketing director of the ICC Cricket World Cup 2003, and the development and execution of South Africa’s communications and marketing strategy for various Davos World Economic Forum events.
