Drip founder Lekau Sehoana is celebrating four years of the evolution of his township dream. He said on Wednesday that the brand was being rebirthed, consisting of a new logo and redefined designs.
“We are not just innovating for the sake of it, we are doing it to empower the dreamers and inspire the futurists. Drip embraces Innovation and pushes past the limits. Join us on this beautiful journey, while we continuously break barriers and turn dreams into reality,” he said on social media.
He added that being born on and raised on the streets in the hearts of sneaker enthusiasts nationwide is what started the journey.
“We wanted to create footwear that would not only elevate style but also empower individuals to chase their dreams fearlessly. Our rebirth is more than just a new logo or redefined designs, it’s a celebration of our commitment to progress and the unbreakable bond we’ve built with each one of you,” he wrote.
Lekau Sehoana said the brand is an innovation house that develops cutting-edge products in both footwear and sports Lifestyle apparel.
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Last week Lekau Sehoana shared that he was working on a doccie series that would show how they worked on a new strategy. He shared that they completely stopped making all the current Drip products.
“We went to design camps, designed and developed a lot of Products, not limited to just Footwear,” he wrote.
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