Award winning American rapper Cardi B is expected to perform in South Africa later this year.
In a frenzy of speculation and mystery by beverage brand Castle Lite SA, the ‘Press’ rapper was announced to be the headline act for the annual Castle Lite Unlocks concert taking place in June.
SOUTH AFRICA !! Chioma B is coming !!!!….Teach me more bout your country in the comments ❤️❤️❤️ https://t.co/vC9m3h7vNz
— Cardi B (@iamcardib) February 21, 2020
The event will be held at the Ticketpro Dome Friday, 12 June.
Various celebrities such as Dj Maphorisa, Rouge the rapper and Youngsta CPT were given the scoop on who the performer would be.
But Twitter was quick to spot the clues.
https://twitter.com/trvcey_morgvn/status/1230486917185183744
It’s getting real now! @Rouge_Rapper has the info on who our headliner is & you could too when you buy your #CastleLiteUnlocks Early-Bird tickets from 3PM tomorrow on https://t.co/5sDh6bYlmn😉 pic.twitter.com/u4CAbYXKA1
— Castle Lite (@castlelitesa) February 19, 2020
Thousands of lucky fans queued on the brand’s website hoping to get their hands on the early bird tickets which sold out like hot cakes.
The campaign saw tickets at each price point selling in record-breaking time of 1.2 seconds per ticket and an average of 9 890 fans every 30 minutes with 42094 unique visitors throughout the day. according to the brand public relations management M-Sports.
“Castle Lite Unlocks is in its 10th year now and has seen a decade of extraordinary musical talent, a celebration of a culture which has captivated the world and also brought African Hip-Hop to the fore. It is now time to step things up and take Unlocks to new heights while paying homage to the culture of Hip-Hop in Africa,” said brand director, Silke Bucker.
By Nokuthula Zwane
