Mzansi Magic has announced the launch of Sounds of Khelovedu, a social media campaign aimed at celebrating the rich cultural heritage of Queen Modjadji and the Valovedu people.
The launch comes ahead of the show, which will air in July.
The Sunday night prime-time drama Queen Modjadji has commenced with shooting and announced some of its cast members.
The story is inspired by the world-famous Balobedu legendary rainmaker, the first Queen Modjadji, whose bloodline has ruled Southern Africa’s Lobedu clan for centuries.
Sounds of Khelovedu is a platform that will allow the channel’s viewers to engage with Queen Modjadji drama series on social media platforms.
Viewers will engage with series via platform
Through this content creation campaign, snippets of iconic scenes from the drama series will be made available to viewers. This will be to create lip-syncing content on the TikTok platform.
It will get people to tune in and watch the drama series on Mzansi Magic. The campaign will also balance between entertainment and education. It will offer viewers an enjoyable viewing experience. In addition, it will offer an opportunity to learn about the rich history, language, and culture of the Valovedu community.
Lucy van Schalkwyk, Thato Malebati, Gogo & Mo, and Keletjo Phoshoko are part of the campaign. They bring the intriguing story of the Rain Queen to life. Some of their followers have even joined in by learning the beautiful Khelovedu language.
Start-studded campaign
Other popular figures participating in the campaign are King Monada, Noko Mashaba, Lethabo LeJoy Mathatho, Rebotile and Juliet Shai.
Mzansi Magic has encouraged all South Africans to participate and familiarise themselves with Khelovedu just before the series starts.
Queen Modjadji season 1 kicks off on July 14 2024 at 8pm on Mzansi Magic, DStv channel 161.
Also Read: Makoma Mohale to play lead role on Queen Modjadji
Historically inspired drama series Queen Modjadji coming soon
