Attention to fashion in SA is not as loud as abroad – Kgosi Lesego

He has styled some of the biggest celebrities in South Africa and is now a friend of the Karl Lagerfeld brand.

Fashion creative Kgosi Lesego told Sunday World that he could not say no when approached to partner with the brand.

“I was quite excited when I was approached. This is something I have always longed for, in South Africa, the attention to fashion is not as loud as it is internationally,” Lesego.

“Collaborating with an international brand brings in healthy competition. This specific collection is inspired by some of the looks we saw at this year’s Met Gala.”

Analysing the latest Karl Lagerfeld collection, Lesego said it pieces into what the story of what the Met Gala would be.

“What they did with the shirt collection for men was to include a lot of artwork and words that were taken from Lagerfeld’s designs he made before he died.

“The Ultimate Icon Collection celebrates a true multi-hyphenate man whose passion for photography, literature, architecture, and interior design resulted in unprecedented artistic creation,” he said.

As a fashion creative or designer, he said, it is always important not to try to be as cool as your clients. Of course, he continued: “You want to speak the language because you need to represent the brand, but try not to want to outshine the brand.”

Giving advice to aspiring stylists who also want to be in the saturated fashion industry, he said they should be authentic and true to themselves.

“It is a tough industry to be in and this is not a South African thing only. Not all of us have the privilege of getting a stepping stone where we get to shadow big names. There are times when you won’t get it right and that is completely okay.”


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