DHL Stormers local rugby player Hacjivah Graham Dayimani has partnered with business partner Bheki Dlamini to release a locally produced sneaker.
Daymani announced the release of the Hibacci luxury sneaker line named Hibacci this week.
Hibacci has reimagined its manufacturing processes since first coming into the market, removing imports of materials completely from the shoe-making methods to investing in local production and creating employment in the process.
Daymani said they are working with a team of 15 designers and shoemakers.
“This is big for us, especially coming from the brink of bankruptcy to creating meaningful jobs that improve the livelihoods of citizens,” Dayimani explained.
“This team is responsible for bringing our vision and shoes to life, ensuring the highest quality of design and production.”
Dlamini said they were compelled to bring Hibacci back into the market due to the overwhelming demand from clients.
They had to halt production during the Covid-19 lockdown because of the public backlash for importing the brand, but also largely due to the infrequent supply of materials, which interrupted manufacturing processes.
“We couldn’t be more thrilled to put in front of our supporters and lovers of Hibacci a high-quality, hand-finished range of sneakers that’s perfect for both the classic and whimsical yet discerning client who appreciates locally crafted goods,” said Dlamini.
Dlamini added that the luxury landscape has evolved in an interesting manner over the last couple of years, and their ambition is to grow alongside high-quality, locally manufactured brands such as Maxhosa and Tshepo Jeans.
“The MaXhosa and Tshepo jeans continue to prove that consumers are proud to support high-quality local brands.
“Not only that but brands that are actively contributing to the stimulation of the economy in our market.
“Through this release, we will create approximately 10 jobs as a start in the immediate community of Gauteng, where our factory is located for the skills needed in the production process,” concluded Daymani.