Johannesburg- Reality TV star, Lasizwe Dambuza recently announced his endorsement with Steers.
Over the past years, the star developed a YouTube character and named her Nomatriquency, who has now signed an endorsement with Steers.
Nomatriquency was introduced as a cashier at a retail store and she is set to take up space in a new campaign that sees her as a supervisor for Steers.
“We are just doing a web series around Triqy baby as a supervisor as we tour different cities. There is quite a lot that we have packed with this campaign, basically, the girl’s got a job,” explained Lasizwe.
Lasizwe explained that the pandemic had taken away Nomatriquency’s job as a retail worker but now she has leveled up and back as a supervisor.
Hard work pays👏👏Congratulations Lasizwe…This is boss moves…Good news indeed…Im inspired🤞🤞👏👏#NomatriquencyXSteers https://t.co/pUpPtLBXrM
— Sbuda (@sbudapawl_) September 27, 2021
One thing about me Imma make sure me and my fans eat nice from Steers! #NomatriquencyXSteers pic.twitter.com/i7KRoICjTg
— Lasizwe (@lasizwe) September 27, 2021
“Having Nomatriquency partner up with Steers is like saying Taylor Perry’s Madea has an endorsement with a big American brand which to me is really cool,” added the star.
Lasizwe added that Nomatriquency’s biggest takeaway from the partnership as a supervisor is being able to change the narrative that women can lead up to positions in big companies.
“Women can be bosses, aunts, and moms. What I want to teach an average consumer is that no matter what your gender you need to allow yourself to grow and succumb to what societal standards out you in.
The YouTuber took to Twitter to show his gratitude to his fans and as always they were proud and happy for him.
#NomatriquencyXSteers My face after I win this 💃💃💃 👇 pic.twitter.com/KY0pwIhC5Y
— 👑 EMILY T 👑 (@emily_teffoME) September 27, 2021
A rare picture of Lasizwe coming to unleash the big announcement.🤣🤣😂😂🔥🔥
Congratulations Lasizwe 👏👏🔥🔥❤❤#NomatriquencyXSteers pic.twitter.com/StJci36RPO
— Sbuda (@sbudapawl_) September 27, 2021
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