Chinese automotive brand GAC Motor is broadening its reach in South Africa’s highly contested compact SUV market with the launch of the new entry-level Emzoom Nova.
The latest derivative joins the existing Emzoom Executive and Emzoom R-Style models, as the brand looks to attract younger and price-conscious buyers.
Distributed locally by Salvador Caetano South Africa, GAC Motor officially entered the local market in August 2024 with the launch of the flagship Emzoom, later followed by the Emkoo SUV.
The launch of the Emzoom Nova took place at the Wits University Digital Dome in Johannesburg – a venue choice that appeared carefully aligned with the brand’s intended target
market of younger, tech-savvy consumers.
Speaking to Sunday World Motoring during the launch, Salvador Caetano South Africa managing director Leslie Ramsoomar said the company has sold just over 2 000 Emzoom vehicles locally since its market debut 18 months ago.
The Emzoom Nova enters one of the country’s most competitive vehicle segments, where Chinese brands have rapidly gained momentum. Rivals include the Omoda C5, Kia Seltos, and MG ZS, while pricing also places it within reach of more affordable alternatives, such as the Chery Tiggo 4 Pro, Toyota Starlet and Hyundai i20.
Under the bonnet, the Emzoom Nova is powered by a third-generation 1.5-litre turbocharged gasoline direct injection engine producing 130kW of power and 270Nm of torque. Power is delivered to the front wheels through a German Schaeffler-developed seven-speed wet dual-clutch transmission.
According to GAC South Africa, the Emzoom Nova accelerates from 0-100km/h in 8 seconds while returning a claimed fuel consumption figure of 6.2 litres per 100km.
Initial impressions during the launch drive suggested that the Emzoom Nova feels more like a sporty hatchback than a traditional compact SUV in some respects. However, the official media launch route was disappointingly short, covering roughly 15km. To gain a more comprehensive understanding of the vehicle’s driving characteristics, my driving partner and I extended the drive to approximately 70km across various Johannesburg roads.
The launch took place under misty and drizzling weather conditions in parts of Johannesburg. At some point during spirited acceleration from traffic lights on wet surfaces, the Emzoom Nova struggled for traction, accompanied by a noticeable drumming noise from the front wheels. Beyond that, the ride quality proved comfortable.
Styling may also work in Nova’s favour. The exterior design appears modern and distinctive without being overly aggressive, helping it stand apart from some more conservative-looking rivals in the segment.
Inside, the cabin offers a contemporary layout featuring synthetic leather and fabric combination seats, as well as a crisp 10.25-inch HD touchscreen infotainment system. Standard features include wireless Apple CarPlay and Android Auto, keyless entry, an electronic parking brake, cruise control and remote start functionality.
Safety remains another key selling point. GAC says the Emzoom Nova’s body structure consists of 58.9% high-strength steel and has earned a five-star Asean NCAP safety rating. Pricing starts at R359 900, which includes a lifetime engine warranty for the first owner and a two-year/30 000km service plan.
First Drive Verdict:
The Emzoom Nova appears positioned to compete directly with more affordable versions of the Omoda C5, which currently starts at around R339 900. Whether buyers are willing to pay the premium may ultimately depend on design appeal, after-sales confidence and long-term brand perception.
- GAC Motor, a Chinese automotive brand, is entering South Africa's competitive compact SUV market.
- The company has launched the new Emzoom Nova, targeting entry-level buyers.
- The Emzoom Nova aims to broaden GAC Motor's market presence in South Africa.
- The launch highlights GAC’s strategy to compete in a popular vehicle segment.
- Further details about the launch are available in the Sunday World e-edition.
Chinese automotive brand GAC Motor is broadening its reach in
Distributed locally by Salvador Caetano
market of younger, tech-savvy consumers.
Initial impressions during the launch drive suggested that the Emzoom Nova feels more like a sporty hatchback than a traditional compact SUV in some respects. However, the official media launch route was disappointingly short, covering roughly 15km. To gain a more comprehensive understanding of the vehicle’s driving characteristics, my driving partner and I extended the drive to approximately 70km across various Johannesburg roads.
Inside, the cabin offers a contemporary layout featuring synthetic leather and fabric combination seats, as well as a crisp 10.25-inch HD touchscreen infotainment system.
Safety remains another key selling point. GAC says the Emzoom Nova’s body structure consists of 58.9% high-strength steel and has earned a five-star Asean NCAP safety rating.
First Drive Verdict:
