Msomi weighs in on SuperSport ‘Here For Her’ campaign

Following a successful year for SA women national teams, Spar Proteas captain Bongi Msomi says the #HereForHer campaign by SuperSport had a massive impact on women in sport.

MultiChoice City in Randburg was a sea of pink as women and men alike came together to celebrate the never-before-seen achievement by the women of SuperSport last week Friday.

The ceremony honoured women who contributed as camera operators, vision mixers, EVS operators, producers, and directors.

In an unprecedented year where three major women’s tournaments took place, SuperSport Tv tasked 132 women in production at the helm of the momentous year of sport.

Female production crew members who brought the ICC Women’s T20 World Cup, the Netball World Cup and the Fifa Women’s World Cup were honoured for their historic contributions.

Msomi expressed her thoughts on the campaign and its impact, saying she is proud of what the unprecedented year of world cups for women has meant to women countrywide.

“It’s more the legacy of taking not just netball but taking women in sport to the next level in terms of professionalising it,” Msomi said.

“This year has not only been about supporting women in sport, but also about them taking charge as well.”

The event, in the words of SuperSport operations manager Zodumo Maphumulo, served as both the end and beginning for the broader #HereForHer campaign.

“Today was the end of a campaign but the beginning of a culture that SuperSport has adopted,” she said.

“We’ve also opened the world of television and broadcast to them. Now that we’ve got them [young ladies] in, we need to sustain them and keep them working across sporting disciplines.”

The standout achievement was the all-female production crew that brought the netball world cup to viewers worldwide in July and August.

This feat was but the cherry on top of a significant initiative that also saw the broadcaster trade their traditional blue motif for a pink one for the whole year.

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