Sindisiwe Pearl Shinga

Youth in Business

Nominee's Province:
Gauteng

Age:
32

Project Name/Description:
Mrs Bright

More info:
https://www.instagram.com/mrs_bright_zn

Sindisiwe Pearl Shinga, 33, is not scared of dreaming big. In 2012, she started Mrs Bright, a business that resold cleaning detergents at reasonable prices, particularly to the low-income market. Then a Eureka moment struck during Covid-19 lockdown last year - instead of reselling, why not manufacture these detergents and increase margins? After enlisting the help of chemical engineer professionals, Shinga began manufacturing a line of chemical detergents, as well as cleaning products and supplies, that have since become a hit with customers who are impressed by their cleaning efficacy. Through her products, Shinga, who was born and raised in Umlazi, south of Durban, challenges the stranglehold of large conglomerates in the cleaning detergents market.  Today, Mrs Bright employs two people and its growing customer base consists of people in the townships and towns, as well as corporates, organisations and government departments. Customers can buy the products physically or via its website - Mrsbright.co.za.  “I have always had a great desire to create something of my own, with my own hands. When the pandemic hit last year, I realised I needed to use the experience I had acquired as a reseller to realise my dream," Shinga says, adding that other youngsters need to also trust their intuition to make it in business.