South Africa’s family car market is becoming a battleground, and Korean car maker Kia believes it has found a fresh weapon to fight back against the growing wave of Chinese and budget-focused rivals flooding local showrooms.
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- South Africa’s family car market is highly competitive and increasingly crowded.
- Korean automaker Kia is actively seeking new strategies to regain market share.
- The main challenge comes from an influx of Chinese and budget-friendly car brands.
- Kia aims to counter these rivals with innovative or refreshed offerings.
- Full details are available in the e-edition of Sunday World newspaper.
